Millions of people rely on public benefits programs to meet their basic needs, but outdated systems can make it difficult for families to access support. As states work to modernize public services, people-centered design offers a promising approach. Understanding how states translate principles into practice is essential for policymakers and administrators to create more effective public benefits systems.
This case study, part of the Georgetown Center on Poverty and Inequality’s People-Centered Digital Benefits Project, highlights how the state of New York’s Office of Customer Experience is transforming service delivery by embedding customer-centered design across state agencies. This brief explores the leadership structures, community partnerships, and human-centered design practices that helped New York redesign Medicaid renewals, modernize WIC outreach, and streamline child care assistance – offering lessons and practical strategies for other states.